Product Strategy & Experience Designer
I design digital products that are intuitive, purposeful, and built around real people.
Trusted by teams and businesses across digital products, technology & more
Good design starts with understanding.
I don’t start with colors, components or pixels. I start by understanding the problem — then turn that understanding into a product experience that is clear, useful and memorable.
01 - Think before designing
Good interfaces come from understanding the problem, not decorating the solution.
02 - Make complexity feel simple
I turn complicated products and workflows into experiences people can understand quickly.
03 - Design beyond the screen
Brand, content, interaction and technology all contribute to the experience of product.
Products I've helped shape.
A selection of product, UX and digital design projects. More work is available on Behance.
2023
Swasth Mobile App Design
A wellness mobile app designed to help people build healthier habits through personalized guidance, simple routines and a more engaging everyday experience.
2024
Goodman
Creating a distinctive packaging identity for bedsheet products through thoughtful typography, color, imagery and product storytelling.
2023
DBT - Neomorphism UI design
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Design from idea to interface.
From early product thinking to polished interfaces, I work across the layers that make digital experiences successful.
Product Strategy
Turning ideas into useful digital products through strategy, UX and interface design.
Discovery · UX · UI · Prototyping · Design systems
Web Experience
Web experiences that balance visual impact, usability and clear communication.
Strategy · UX/UI · Landing pages · Responsive design
Brand Strategy
The visual layer around your product from identity systems to marketing design.
Identity · Campaigns · Social · Presentation · Visual systems
How I Work
From early product thinking to polished interfaces, I work across the layers that make digital experiences successful.
01
Discover
Understand the business, users, product and problem.
02
Define
Turn ambiguity into clear product priorities and flows.
03
Design
Experiences that balance visual impact and usability.
04
Validate
Prototype, test, iterate and remove what doesn't work.
05
Deliver
Build the final system and collaborate with developers.
Elevating Brands with Design Brilliance
Project Name Here
2023
Project Name Here
2023
Project Name Here
2023
Project Name Here
2023
Empowering Brands Through Design
Design from idea to interface.
Turning complex product ideas into clear, intuitive experiences that people actually want to use.
Product strategy
UX & interaction
UI design
Design systems
Development
I bring your designs to life with clean, efficient, and high-performing code.
HTML, CSS, & JS Expertise
Cross-Browser Compatibility
Faster Load Times
Brand Identity
Building a strong brand identity is essential for standing out in a crowded market.
Logo Design
Cohesive Color Palettes
Brand Guidelines
The tools change. Good design doesn't.
I use the right tools for the problem – from product discovery and prototyping to visual design, collaboration and delivery.
Design
Creating visually stunning and user-friendly websites is at the heart of what I do.
- Figma
- Sketch
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
Research & Strategy
Creating visually stunning and user-friendly websites is at the heart of what I do.
- Miro / FigJam
- User Interviews
- Competitor Analysis
- Usability Testing
Handoff & Collab
Creating visually stunning and user-friendly websites is at the heart of what I do.
- Zeplin / Dev Mode
- Notion / Jira
- Prototyping
- Design Systems
Welcome to My Design World
I’m a product and digital designer from Chandigarh, India, with 12+ years of experience designing products, websites, brands and digital experiences. I enjoy working at the intersection of strategy, UX and visual design – understanding the problem, simplifying the experience and giving it a visual language people remember.
Outside design
I enjoy trekking, photography, exploring mountains and spending time away from screens. Nature has probably influenced my design thinking more than I realize.
12+
Years of Experience
Decades of experience in delivering exceptional projects.
50+
Projects & Products
Decades of experience in delivering exceptional projects.
6+
Design Disciplines
Decades of experience in delivering exceptional projects.
∞
Things still to learn
I build long-term partnerships through proven results.
Good work is rarely a solo effort.
Wilson delivered a stunning website that truly reflects our brand's essence. He continuously involves in feedbacks. Highly recommend his expertise!"
“Working with Wilson was a game-changer for our online presence. The new website exceeded our expectations in both design and functionality.”
Wilson delivered a stunning website that truly reflects our brand's essence. He continuously involves in feedbacks. Highly recommend his expertise!"
Let’s Turn your Ideas into Reality
Whether it’s a product, website, brand or something that doesn’t have a name yet – let’s talk.